A very important part of any new idea is the level of discussions you have with people who understand the business. Similar in this case, a very good friend who has recently launched his own startup in US - AIRGRAM gave a very useful insight on mobile app development.
This friend started with the Android version of their product, and within the next few days of their Android launch, they were able to launch the iOS version of it! This came as a surprise since as of today there exists no convertor that does this and to start an app from scratch on any platform does take time!
Hence the revealations - a very concise solution to a major problem !
They designed the most of their app on HTML and used webviews all across the app, hence were able to re-use maximum effort !